I am a postdoctoral researcher at Technical University of Berlin and Copenhagen Business School. My research fields are Innovation Management and Marketing. My main interests center on crowdsourcing and the aesthetic identifiability of brands through product design.

I obtained a Ph.D. in Management from the University of Vienna and master’s degrees in International Business Administration (University of Vienna) and in Digital Art (University of Applied Arts Vienna). Previously I was employed at the University of Vienna and was part of a London-based music technolgy startup (RjDj) between 2008-2010.